Coca-Cola

The Cinderella upsets are what many fans remember most about March Madness, but the teams and fanbases behind those upsets never get a trophy. So we made one.
The Coca-Cola Glass Slipper is a first-of-its-kind award for the Cinderella teams. Both a cup and a trophy, the Coca-Cola glass slipper reimagines every detail of the classic Coke glass bottle into a size 11 sneaker you can sip from.

In Q1 of 2026 Coca-Cola wanted to kick off the anticipation for their FIFA World Cup 2026 partnership in North America. The problem is for most US fans it’s still Football over Futbol.
So we looked at capturing the moment one fandom comes to a close, and building excitement for what’s to come.
This spot aired during the waning moments of the 2026 College Football National Championship game.

We then took that fan transformation to March Madness.