Coca-Cola

In Q1 of 2026 Coca-Cola wanted to kick off the anticipation for their FIFA World Cup 2026 partnership in North America. The problem is for most US fans it’s still Football over Futbol.
So we looked at capturing the moment one fandom comes to a close, and building excitement for what’s to come.
This spot aired during the waning moments of the 2026 College Football National Championship game.

We then took that fan transformation to March Madness.