Glendon Scott
Group Creative Director

Gatorade | Beat the Blitz


Beat the Blitz

We created Beat the Blitz, a virtual reality experience to entertain high school football players and educate them about the effects of dehydration.

For launch, Beat the Blitz was available to download for free and featured at elite football camps across the country. At these events athletes were fully immersed, seeing and feeling the experience with the help of a custom-built VR football helmet and haptic vests.

Beat the Blitz uses true-to-life throwing physics and player movement as well as a volumetric capture of Peyton Manning.