Glendon Scott
Group Creative Director
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Gatorade Flow

 

Gatorade Flow

Gatorade Flow is a new product offering a smoother finish. We brought that feeling to life in broadcast and digital illustrating what it feels like to be in flow. And really, what’s smoother than hitting a game winner?

The result: Gatorade Flow become the top-selling new food and beverage innovation – across any category – launched in 2017.