Glendon Scott
Group Creative Director
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Fuel Force

 

Fuel Force

The average time spent on a single Snapchat snap is less than 3 seconds. We figured we could top that — and remind athletes about Gatorade during the heat of the summer. So, we created Fuel Force, a mobile game hosted on Snapchat and accessed right off the bottle. Six bottles, six athletes, six unique styles of play. Players dominated some nasty alien robots, and we dominated their attention averaging four minutes of gameplay.