In 2008, the economy was in the dump. Everyone was down so we decided to do something positive. We searched the U.S. for a hardworking town and offered
everyone a Vegas vacation. It made people smile. Armed with seven cameras and
just about every producer on Synthetic Pictures staff we filmed the entire event.
The result was Vegas Bound. A fully integrated campaign with TV, print, a YouTube channel and a microsite with over one hour of content. The story also received over
$5 million in earned media and was featured on the CBS Early Show and
The Jimmy Kimmel Show.